Promoting Organic/Synthetic Artists

Organic and synthetic acts are promoted in different ways through their record labels.

The Organic acts are promoted and sold on their authenticity both through their music and their social life, their Image also appears unconstructed which means they're allowed to look and do what they think is best.

"Organic Act"
RAGE AGAINST THE MACHINE

However Synthetic acts are promoted and  sold on their looks or their personalities also the image of the artist is carefully constructed by the record label.

"Synthetic Act"
Lana Del Rey