Friday, 30 January 2015

Textual Analysis: Linkin Park Burn It Down



Linkin Park’s Burn It Down video shows a number of ways on how both the artists image and the meaning of the song are portrayed in the video, through star image, mise - en - scene, camera shots and editing.





First of all in Burn It Down is a performance based video with all the band members of Linkin park playing their respective instruments and vocals in time with the song. which also helps them promote the band organic approach to making their music by playing their instruments and writing their own songs. their organic approach is also added as they directed the video themselves as band member Joe Hahn co-directed the video.



Overall Linkin park’s star image that they show off in their video’s tends to be the band's originality with videos and their sound to their songs, also a creative approach to that every music video has a different look and also tend to show off a angry aggressive attitude in most of their videos. In Burn It Down most of these star image qualities are shown off.




Firstly with their creativity in this video even though its a performance themed video the way the video is shot and edited shows of a new way that a performance music video are done which aren't very common these days in many rock bands. Secondly with Originality again similar to their creativity in this video the look of the video is creative in terms of effects and the setting of the video which is like a futuristic building. And with aggression many shots within the video. Chester the lead vocalist has aggressive facial expressions when singing and other band members play their instruments aggressively as well. this is also portrayed in the message of the song and the video with the message being about burning and destroying things.



This video also takes some inspiration from another one of their videos “New Divide” which was shot for one of the transformers films in 2009, this video also has a similar look and feel to it like “Burn It Down” in terms of the setting and special effects are very similar  



In terms of camera shots, in this video the majority of camera shots tend to be close ups, long shots, tracking, and medium close up shots. all these shot focus on the band members playing their instruments or singing. this also helps promotes the band organic approach to music.

Close Up’s
In this video a lot of close ups are used and the majority focus upon either Chester or Mike singing to the lyrics of the song and their facial expression of anger and aggression which also appeals to their star image the constructed. other close ups focus up on the other band members playing their instruments which again shows of their organic approach to music




Long Shots
In This video the long shots used help show the setting of the video to the viewers, with the video’s setting having a futuristic feel to it, it appeals to its star image of being creative in terms of setting, the setting also has a feel to the bands electronic hard rock feel to the music.



Medium Close Ups
The medium close up's in the video show off the band playing their instruments and lip syncing with the song which promotes their organic approach.




In the music video there are some visual matches with lyrics and the tempo of the song.

Firstly the video uses a lot of special effects which help create the message of the song. these effects also are visual matches, for example when lyrics "Burn It Down" are said, flames and explosions are shown on and around the band in the video.




Other visual matches in the video include a kind of "electricity pulse effect" in time with certain beats in the song, either in the form of when the drums are hit or a piano, this then leads to a pulse effect, rippling over certain band members.



Mise-En-Scene & NVC
Looking at the clothing of the band members they are wearing casual clothing, which helps promote that they are organic as they have the freedom to wear what they wish, the clothing is also black which is a common convention of the alternative rock genre in that dark colours are common in the genre. Certain facial expressions also show off the band star image of anger or aggression on how they sing the lyrics in the video.




Editing
In terms of editing there are a lot of faced paced jump cuts within the video which go along with how quick the temp of the song is. there is also a large amount of special effects such as burning effects and electricity pulses which are common throughout the video and play in the name and message of the song.




The most creative shot in the whole video is the tracking shot near the end, the shot tracks through the performance area where the band were playing and shoots the band while they were completely still, this shot shows off their creativity and talent to actually pull of this shot, it also promotes their organic approach as the shot show them all playing their respective instruments. it also has a oxymoron feel to the video as the shot shows them engulfed in flames but they a frozen, which shows the opposite of what they should do if they were on fire, the fire in the shot also shows off more of the meaning of the song about burning, fires and explosions


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