Analyzing the music video for Nickelback's Photograph straight away we see that the video takes on a narrative structure in the video, but as the video continues and when the chorus begins the video also takes on a performance format with Nickelback performing with instruments which helps promote the band as being organic.
The Mise-En-Scene also helps promote the image of Nickelback in many ways, First of all the use of photographs both fits with the subject and title of the song "photograph" and it also helps promote Nickelbacks Originality and Creativity due to using the idea of photographs for memories in the music video. The Use of instruments in the music video throughout the chorus help promote the band being organic as they are performing themselves with instuments such as drums and the guitar which are typical conventions of the rock gene. Finally as Nickelback are an organic band the use of the band wearing casual clothing shows off there organic nature as they aren't being controlled by a label in what they wear or even what they do.
In terms of visual hooks, throughout the video there is always one common theme which is Nickelback in performance scenes in a school gym, throughout the video there are multiple camera shots and different scenes in which Nickelback are performing the song, this is also very common during the chorus.
Throughout this music video for Photograph there are also a lot of both lyrical and visual matches throughout, One of the fist lyrical matches in the music video is right at the start with the lyrics "Look at this photograph" and on screen is the lead singer of nickelback holding a photograph at the screen for us to see. Another Lyrical match comes in when the lyrics "steering wheel" is heard to the viewers and a small scene is shown of a couple driving in a car on a open empty road. Finally the last lyrical match in this video can be seen when "Kim's the first girl i kissed" is sung a long scene in the video showing 3 people, and two of which are a couple in a abandoned train station like setting of them kissing as the other guy watches on.
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