The Music Video for Yellowcard's The Deepest Well is a performance format video which incorporates a live concert performance which is edited in tune with the recorded record. The performance record shows that the band are organic in terms of playing their own instruments in a band. With other Yellowcard video most of them do again incorporate a performance in the video's even other videos that also include a narrative which shows off their creativity star image in that they can use 2 different formats in one video. Other music videos that Yellowcard have done that have performance in them include the songs: Always Summer, Sing For Me and Way Away to name a few.
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| "WAY AWAY" VIDEO |
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| "Always Summer" Video |
To achieve and promote their star image, there are a number of different techniques in which are used in the music video to do this. Firstly the use of different textual elements of Mise - En - Scene and the editing all help achieve star image. With Mise - en - scene in the music video the band members are all shown wearing casual clothing which helps show that the band represent of what is typical of an organic band, one of the characteristics of an organic band is that they are given the freedom to wear what they wish and are not usually put into costumes like a synthetic act.
The Editing also helps promote yellowcard's star image of being creative. this is due to throughout parts of the video, editing effects were used and this help make the video have a nostalgic feel to the video, it also added the effect that it was a 'homemade' video created by a fan as it was a live performance set music video. the use of the different effect within the video help show off the creativity of yellowcard as a band when producing there music videos.
Looking at the content of the music video for the deepest well by yellowcard, there are many times throughout the video with familiar recurring images, one of the recurring images includes many shots of the crowd, as the video is filmed at a live concert of Yellowcards, and it shows the crowd jumping to the song and shows off one of yellowcards star image qualities in that they are talented as the crowd are enjoying the performance, other recurring shots show the band members, both individually and as a whole in a variety of different shots from the crowd, side of stage and behind the band.
In terms of visual matches at points in the video when the lyrics 'The Steps I Climbed' a shot of the featured artist on the song showing a hand gesture of walking up some 'steps'. other visual matches include fast paced cuts that happen in time with the music changing notes or beat. and at the start of the video there is a black and white effect and as soon as the song starts the screen explodes into colour.
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