Storyboards

Audience Research & Feedback

Synaesthesia 

During a synaesthesia task we played our chosen track to our media studies group and afterwards we gained some feedback which was given by others on what ideas came into there head while listening to our song. 

Some of the main ideas that we took from the feedback was things like the ideas of memories in the song, earthy colours, some inclusion of photographs, and a idea of then and now. these ideas were very interesting as they linked to what ideas we had come up with initially for instance the idea of memories and photographs, and with the idea of earthy colours linked to our forest setting. 

The full list of feedback can be seen on my: 
synaesthesia page as part of skill developments. 

Questionnaire

To Further gain more feedback from our audience we constructed a questionnaire based on the genre of music and ideas that we had thought of during the initial ideas stage.

In the end we collated the feedback and below are the results we found.

Question 1. Which music instrument would you associate most in the 'alternative rock' genre of music?

Question 2. How Old Are You?

Question 3. Do you listen to alternative rock music?

Question 4. In addition to a ‘love affair’ and ‘criminal activity’, what other ideas do you think we could use in order for the protagonist to be ‘hated’?

Question 5. What would be the best location for a 'theft' or‘ stealing' event to occur?

Question 6. In your opinion, what makes a good music video?

Initial Ideas

Song Choice:

At the start of the process of selecting a song myself and my work partner (Daniel Bunn) decided to list a selection of songs of which we think would be a good song choice for our music video. 

Overall we had a list of 6 songs between us to narrow down to one song. we decided to scrap songs based on things like what ideas we could think of with a certain song or lack of ideas, how many people we think we would need as we didn't want to rely on a bunch of people at once. 

In The End myself and Daniel Bunn narrowed the 6 song down to 2 songs. Firstly We had Nickelback's "Photograph" released in 2005, and Secondly You Me At Six and "Room To Breathe".


With "Room To Breathe" myself and Daniel really both enjoyed the song personally, and we had some ideas in what we may do if we chose to do this song and what concepts we would put into the video. 

Room To Breathe Video: https://www.youtube.com/watch?v=IPtUV01R1RE

With "Photograph" We both (myself and Daniel) straight away were throwing out possible ideas to each other based on the song and certain lyrics and meanings in the song, mostly with lyrics such as "Criminal record" and the idea of a love type scene with the idea of love being mentioned in the song. We also thought that adding in a performance we wouldn't need to have to many people to rely on to help. In the end due to having more benefits to us in terms of ideas and the people needed we decided to choose this song.

Photograph Video: https://www.youtube.com/watch?v=BB0DU4DoPP4

Initial Ideas:

Below are some of the ideas that we came up with during the early stages:

For the performance we have had a few ideas on how to film and perform the song.

Firstly with the forest setting we took some ideas and inspiration from paramore’s decode video which has a performance taking place in a forest which we keen to do our own version similar to it for our video.

Another idea we had was to perform with different members of a band performing on their own in different areas similar to parts to paramore’s decode, and also with The Marmozets video for Born Young and Free. which takes on  this concept.

For the narrative of our video we discussed some different ideas that we can do within reason that is linked to the song, 

Firstly we had some general ideas for the narrative which included some kind of incorporation of memories or flashbacks of the protagonists past. And Also as the song title says some use of photographs in the song would be key.

We then tried to think of some more specific details that can be in our music video. Ideas that we had were some sought of forest setting, and our protagonist is found disillusioned not knowing what happened, then using the aspect of photographs he begins to find out what he has done and what may of happened. these photo's we have planned to be linked to lyrics in the song, for example some kind of theft/stealing scenario linked to the lyrics "Criminal Record says I broke it twice", and maybe also thinking of some kind of love affair linked to the lyrics "Kim's the first girl I kissed". The idea of these is that someone is angry at the protagonist and has attacked him and left him in the forest. at the end of the video we have come up with the idea of revealing who has done it linking it to one of our narrative scenes allowing the viewers to try and figure out "who dun-nit".         

Textual Analysis - Nickelback - Photograph

Analyzing the music video for Nickelback's Photograph straight away we see that the video takes on a narrative structure in the video, but as the video continues and when the chorus begins the video also takes on a performance format with Nickelback performing with instruments which helps promote the band as being organic.

The Mise-En-Scene also helps promote the image of Nickelback in many ways, First of all the use of photographs both fits with the subject and title of the song "photograph" and it also helps promote Nickelbacks Originality and Creativity due to using the idea of photographs for memories in the music video. The Use of instruments in the music video throughout the chorus help promote the band being organic as they are performing themselves with instuments such as drums and the guitar which are typical conventions of the rock gene. Finally as Nickelback are an organic band the use of the band wearing casual clothing shows off there organic nature as they aren't being controlled by a label in what they wear or even what they do.

In terms of visual hooks, throughout the video there is always one common theme which is Nickelback in performance scenes in a school gym, throughout the video there are multiple camera shots and different scenes in which Nickelback are performing the song, this is also very common during the chorus.

Throughout this music video for Photograph there are also a lot of both lyrical and visual matches throughout, One of the fist lyrical matches in the music video is right at the start with the lyrics "Look at this photograph" and on screen is the lead singer of nickelback holding a photograph at the screen for us to see. Another Lyrical match comes in when the lyrics "steering wheel" is heard to the viewers and a small scene is shown of a couple driving in a car on a open empty road. Finally the last lyrical match in this video can be seen when "Kim's the first girl i kissed" is sung a long scene in the video showing 3 people, and two of which are a couple in a abandoned train station like setting of them kissing as the other guy watches on.

Advert Analysis: Nickelback

This poster from nickelback is promoting their album "Here And Now", The poster displays information on when the album is released and how many songs are on the album. The poster shows the bands Name "Nickelback" and the Album title "Here And Now" at the top and the image on the poster is the same as the CD cover. The poster also shows a shop in which the fans could purchase the album. The album also contains a release date which are a common feature of adverts from every band/artist. 

CD Cover Analysis: Nickelback - All The Right Reasons

The CD cover for Nickelback's Album "All The Right Reasons" shows the image of a car driving down a deserted highway or road. in the background the colours shown include reds, oranges and browns. this could be showing that the person in the car is trying to move away from a "bad" place and it could be what the album says for "All The Right Reasons". 

The font used for the Bands name is identical to what they have been using for every album from "Silver Side up" onwards till there current album release "No Fixed Address"

Nickelback - Auidence Type

For the song Photograph by Nickelback the song targets a really specific audience possibly between the ages of 20-25 year old's as the song revolves around memories. and especially memories of being in high school or university which many of the target audience can relate to. There are also memories people have with hanging out with their friends and that one true love people have with the song talking about  going to arcades, listing to music and having a crush or relationship with someone.

Looking forward to our music video production we are also looking to target are audience around the same range but from 16-24 age group due to everyday that is the age group that we mostly interact with during a daily basis.

Nickelback - Star Image

Like With any band Nickelback have there own set of star image qualities that represent them in there appearance and in there music video's.

Some of their key representations include:

Conspicuous consumption of sex
This star image can be seen in many of Nickelback's Music videos, In video's such as Rockstar and This Afternoon show many women in bikini's which gives off a sexual vibe and shows off the consumption of sex

Success against the odds

Nickelback are a band that openly get a lot of criticism from the general public about the music they produce, but on the other hand they have a huge worldwide fan base and achieve a large number of sales from all their albums which they release. For example their album DARK HORSE sold over 100,000 copies in over 5 countries and 3 million copies in the US. and ALL THE RIGHT REASONS sold over 600,000 copies in 3 countries including 8 million copies in the US.

Nickelback - Organic Or Synthetic?

Looking at previous research conducted about synthetic and organic artists I would say that Nickelback are a organic band for a number of factors.

These Include these main factors:

Naturalistic (meaning writes own material/ PLAY INSTRUMENTS LIVE)

Artist is given time to evolve through their career (19 YEAR CAREER) 

Emphasis towards albums rather than singles (9 ALBUMS)

Nickelback - Awards And Discography

ALBUMS
CURB - 1996
THE STATE - 1999
SILVER SIDE UP - 2001
THE LONG ROAD - 2003
ALL THE RIGHT REASONS - 2005
DARK HORSE - 2008
HERE AND NOW - 2011
NO FIXED ADDRESS -2014

AWARDS
AMERICAN MUSIC AWARDS: 2 AWARDS WON
BILLBOARD MUSIC AWARDS: 6 AWARDS WON
JUNO AWARDS: 12 AWARDS WON
MUCHMUSIC AWARDS: 7 AWARDS WON
MTV VIDEO MUSIC AWARDS: 2 AWARDS WON
PEOPLE CHOICE AWARDS: 1 AWARD WON
WORLD MUSIC AWARDS: 1 AWARD WON
RECORD OF THE YEAR AWARD: 1 AWARD - FOR THE SINGLE "ROCKSTAR"

Nickelback - History & Label

Nickelback were first formed in 1995 in Canada, in their career they have released 6 albums the most recently being No Fixed Address released in 2014.


Nickelback throughout their 19 year career have been with various different labels.

The different Labels They have been associated with include:

-EMI CANADA

-ROADRUNNER RECORDS

-ATLANTIC

-LiveNation

-UNIVERSAL MUSIC CANADA

There Current Label they are with in which they have released there current album “NO FIXED ADDRESS” in 2014 is REPUBLIC RECORDS

As Well NICKELBACK Other Bands in the same genre with REPUBLIC RECORDS include:

• BLACK SABBOTH
• 3 DOORS DOWN
• PEARL JAM

Advert Analysis: Hollywood Undead - Day Of The Dead

This is a Promotional Advert put on by American Rap Rock Band Hollywood Undead. 

This advert contains details on the bands upcoming American Tour once there new album is released at the end of march, the offer includes when fans purchase tickets come with the new album as a type of gift for going to their live concerts, the advert also contains the dates and location of were they go on tour for fans to know were they will be.

The advert also contains a image showing all the Holływood Undead band members. They are portrayed in casual outfits which appeals to a younger audience from 17+ age range due to items of clothing such as hoodies, sunglasses and caps.

They are also stood in a stereotypical "hard man" position such as arms crossed and staring down the camera, this gives them a rebellious look which is a common convention in alternative rock music.

Advert Analysis: Korn - The Paradigm Shift

This Advert for Korn's Album The Paradigm shift is mainly focused upon a promotional offer to the audience/fans of Korn. The promotional offer is giving fans a chance for a "VIP EXPERIENCE" with the band, which includes seeing the band live, a meet and greet and some prizes from the band. these are very typical offers given to fans in a competition.

The Poster also has a small advertisement showcasing that there latest album "The Paradigm Shift" is available to purchase on iTUNES so that the audience and fans know that the album is available to buy.

Advert Analysis: Kasabian - 'Kasabian'

 On This poster advertising Kasabians Début album there are many similarities towards it and its CD cover.
Firstly the font used is the same type of font that the band used on the cd cover and in the future releases of there other albums the same type of font is used (see below). The poster also includes the same type of image used on the CD cover.

Also the poster advertises some of the 'stand out' songs on the album which could be songs which performed well in the charts or even songs that the band would recommend to listen to. 

The poster also offers a promotional offer in which type of album the audience wishes to purchase such as a normal CD or limited edition or even vinyl

CD Cover Analysis: Hail The Villain - Population Declining

HAIL THE VILLAIN - POPULATION DECLINING

Population Declining is the début album of Canadian Rock Band Hail The Villain which was released in 2008 with Warner Music and re-released on Roadrunner Records on June 8, 2010.

The CD cover shows the setting of a alleyway at night-time with a car running down a person. The CD cover also shows on the front of the car in big bold yellow text showing the band name and album title.

The Front cover uses a large amount of dark colours which can be associated with the bands name 'villain' which we would associate with darker colours of clothing in films or music video's. The front cover also shows a person being run over by a car, this can be on reference to the album title "Population Declining" as it depicts it showing death.

The album cover and title can also be linked on certain songs on the album cover. Songs like "Runaway" can be linked to the car on the album cover making a run to get away from something that might of happened. Also it can be linked to the song "Blackout" as someone being run over or killed can be referenced to have blackout either being knocked out or permanently due to death which may be happening in the album

CD Cover Analysis: Kasabian - Velociraptor!

KASABIAN - VELOCIRAPTOR!

Velociraptor! is the fourth album by british rock band Kasabian and was their 3rd UK number 1 album that they have released. it was released 16th september 2011.


The Front cover of the CD is mainly Black And white with some red writing as well. the front cover main image is a white Velociraptor, the image is made up of a white background and all four of Kasabian's band members edited to be covered in feathers to symbolise the Velociraptor and creating what could be a Traditional FeatherVelociraptor.

Looking at the fonts used Kasabian use the same type of font for their band title throughout all of their previously released albums through their debut album "Kasabian" through to there newest album "48:13"

When Looking at the back of the CD cover once again it uses the same style of font that has been used through all of their released albums. 

It also features a picture of the band which is taken out of the music video for 'Switchblade Smiles' which is a single off the album, and the image shows the band appearing to play upside down, possibly playing on the Velociraptor theme. 

The back of the contains information including, Track Listings, Record Label, And Copyright Information.